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Survey Workshop

Page history last edited by ted.coopman@... 12 years, 7 months ago

Directions:

This workshop has online and in class components and consists of a self-paced slide show, tasks for you to complete, as well as links and basic information below. The slides are available in Keynote and PDFs (PDFs are accessible for screen readers). These slides are plain and designed to download fast and simply provide you with information you need for this course.

 

You must complete the required tasks AND attend the in class workshop and submit your printed-out work in for credit. Make sure you identify yourself for any posts below.

 

While you are not quizzed on this workshop, you are responsible for using this information for your course projects. This is stuff you need to know. Refer back to these slides.

 

Keynote:Survey_Workshop_156i.key

PDF: Survey_Workshop_156i.pdf

 

Download this survey for this project:Survey_Workshop._comm156i.doc

 

Exemplar Survey and Study

This is a great example of a survey and the data from it used in a report.

 

Misinformation and the 2010 Election: A Study of the US Electorate
December 10, 2010

Survey form and results:Misinformation_Dec10_quaire.pdf

Full report:Misinformation_Dec10_rpt.pdf

 

Good Survey Resources

Pew Internet and American Life Project. Easily the best source of new media related survey data and a great place to see how surveys actually work. http://pewinternet.org/ 

Research Methods Knowledge Base: http://www.socialresearchmethods.net/kb/survsel.php

What is a Survey? Great basic guide for non-professionals: http://www.whatisasurvey.info/ 

 

Online Survey Tools

Here are some websites that help you conduct surveys and process survey data.

Survey Monkey

Kwik Surveys

 

Tip for Using Facebook for Surveys

Distributing surveys or collecting data via your Facebook contacts can be a good strategy, especially if you work in a pair or a team. However, just because they are your "friends" does not mean they will cooperate. Flakespace trumps cyberspace every time!

 

The best way to get people's attention is to create an event for the survey which puts the link for the survey on your friend's page and to send regular reminders. A survey can be a great way to get interviewees or recruit focus group participants. Simply add a final question that asks if people are willing to participate and have them ID themselves there. Then you can select a good combination of willing participants since you already know something about them. For example, heavy versus light users of Facebook or a good sample of different genders, races, age groups, etc.

 

General Tips

1. Make sure to recruit people and warn them a survey is coming, what it is, and why they should cooperate.

2. Create a time frame for participation and send several reminders.

3. Always thank participants for their cooperation.

4. Consider an inducement such as a drawing for a prize, candy, or other rewards.

Comments (19)

ericadeguzman@yahoo.com said

at 8:46 pm on Oct 1, 2011

There are a few benefits in taking two of your I classes at once.. one of them being these overlapping workshops. I don’t consider this a benefit just because we have a lot of the same work, but I consider it a benefit because it reiterates a lot of the concepts for me. It’s like a review! Anyway, I already know that these survey’s are gonna be a pain in the butt to code as they have more qualitative questions. But with that said, I am interested in coding them because I want to develop my coding skills. Like I said on the other wiki… good workshop! Very helpful and informative!

Justine Cranford said

at 11:54 pm on Oct 2, 2011

Here is the fun part of the course. Since I have taken your classes before I know what to expect. But this time around having both the workshops at once is a little challenging but makes sense. Being able to conduct good surveys is going to help you in the long run because collecting good strong data is what makes for an outcome that is great. Honestly recruiting people who are willing to take the survey seriously is tough for me. I feel I get the strange people who give me odd advice and answers. Making sure to keep to a time frame is also going to be rough for me because I get to know and chat with that person before hand and can be easily distracted. This workshop is going to be great because it's going to test of some surveys and before I have to code them...the fun part. Well overall I think having both workshops are good because it saved time and it goes hand in hand with one another. :)

Elaine Alatorre said

at 11:41 am on Oct 3, 2011

I really liked this workshop. I have done surveys before in other classes but this is the first time I actually understand how the connection between surveys and coding. I am a bit worried about coding the short answer questions because i have not done that before. I'm sure that we will get more information on how to do this. I really liked the set up of this class because it related everything back to coding and how it will eventually fit in the research paper and overall project. I like how it always circles back to our main purpose. it really helps me tie everything together. surveys i know will be hard because many people will try to skip questions or the survey all together so im glad im starting this early.

Anny Wong said

at 8:50 pm on Oct 3, 2011

Not only me but my friends found this survey workshop to be interesting! After asking 5 of my friends to take the survey that is provided in this workshop, it definitely got the conversation going. I liked how each elements were set up in this workshop because it goes step by step and definition by definition. The survey made me want to ask more questions from my friends because the questions that were brought up was super interesting. This workshop also made me realized that I must ask valid questions in order to have effective answers for my research. Overall, I think the most fun part of the research would be surveying people because you get to learn not only from yourself, but also from your peers.

Bree Charnett said

at 2:27 pm on Oct 4, 2011

This workshop was a somewhat fun one. I liked the topic that professor Coopman used for the survey because it is familiar and applicable to most people. I did not find trouble in finding people to survey. I had 6 participants ranging from age 20-29 and 4 females and 2 males. I also did the survey myself because I feel that as a researcher it is important to understand not only how to administer a survey but also how it feels to take a survey. By actually answering the questions myself it makes me think more critically of the questions and gives me an opportunity to find flaws or points of confusion. Professor Coopman's survey was well written and the questions were all relevant to the topic and applicable to the research analysis. I am not looking forward to coding all of the information gathered but I did enjoy the survey portion of this weeks workshop.

Chris Cadiz said

at 3:56 pm on Oct 4, 2011

This workshop was pretty cool because I got to ask a few different types of people to do the survey. I asked a couple of my roommates, a couple classmates, and of course a complete stranger. I had five participants ranging from ages 22-27 with two females and three males. I did the survey too because I wanted to get a feel for the questions. I found it interesting almost everyone except one girl picked Facebook. I thought the survey had some kinks, but very good overall. I learned how o write a survey well from the workshops, reading the text, and in-class discussion. The coding should be a fun exercise.

Angela Santoro said

at 4:14 pm on Oct 4, 2011

Just like last year, the survey workshop was one of my favorite workshops of the entire semester. I was able to use this survey workshop to help conduct not only the surveys for both projects last semester, but I was able to create beneficial surveys for an particular situation outside of your classes. This workshop, along with the others, is very well thought out and very well put together. It breaks down the process of creating a survey and makes it easier for us students to understand what you are looking for when it comes to making our own surveys. I found my only problem with the actual survey itself was that one of my surveyors used Twitter as their primary social networking source, but the entire survey is based around Facebook and different things that can be done on Facebook. This was not an issue for the other students, but if this was a real research project, I would just add this as a limitation for the surveying process. Overall, it was fun collecting the data and seeing what people had to say!

DeLayne said

at 5:18 pm on Oct 4, 2011

This workshop was a very nice reminder on how to conduct surveys. Last year I had to do Quantitive surveys and now I need to do qualitative surveys. I now know that for qualitative surveys you need to have more writing responses. If I was using surveys as one of our methods for this project I would use volunteer subjects and give them cross-sectional surveys. It is important to know that anonymous surveys, people often seek to “manage their image." As researchers this is something we cannot control but need to take it into consideration. Also question design is very important. Having a straightforward, short and well designed survey will help generate better results.

Timothy D. Smith said

at 11:05 pm on Oct 4, 2011

Looking over the survey workshop for this class was very helpful. Surveys are a very common method used in research classes, but since this class is a qualitative course and not a quantitative course things need to be done a little different. Last semester for 151i it was more based towards number but this new work shop help us form ways to connect our surveys to qualitative responses. Since the surveys are different for 156i I found this helpful because it helped me understand ways of creating these surveys. It also informed me of the challenges that can arise from doing qualitative surveys. More people are willing to participate if surveys are quick and easy, but these surveys will require more work from the participants. Overall being able to review surveys is both helpful for class and work.

Phuong said

at 8:11 pm on Oct 5, 2011

This workshop was very useful in preparing me for the actual survey itself. I did notice that when I had my friends and colleagues take the survey it was difficult to get a response. My next survey I'll definitely be sure to prepare it in a way that will encourage people to answer it all. I learned that it is really important to ask open ended questions otherwise the respondents answers will be all over the place. It was really hard getting them to respond in a timely manner as well. So that's another thing I'll keeping in mind for future surveys.The tips were really useful. At first, thought it was funny that the reading suggested giving the respondents a small reward but now I understand why after the survey with my colleagues and friends. Asking short, concise questions was another good tip that I found highly useful.

David Galan said

at 9:21 pm on Oct 5, 2011

Informative workshop. I really know now why you've got to take your time with data gathering methods. It was a bit of a challenge to try and get a few people to do this survey. a few peopled mentioned being short on time, didn't respond, or were just not availible for me to contact when I wanted. After waiting and some convincing, I was able to get a few surveys done electronically, but some weren't done as detailed as the questions called for. Some answers were brief and were surface level answers. The question "what motivates you to "like" something for example was mostly answered by "because I like it". This stuff seems easy on the surface but Its important to keep in mind that these research projects relay largely on other people in order to be successful, and you can't control other people so you definitely gotta make some extra time for when you inevitable run into a roadblock like this one.

Marisa L. Smith said

at 9:36 pm on Oct 5, 2011

So far, this has been my favorite workshop just because surveying seems like an interesting topic in general (speaking for myself). Even though there was a disclaimer that it would be brief on the subject, the workshop did a good job of giving an overview and providing key terms such as cross-sectional surveys, longitudinal surveys and sampling. I have heard several of these references that were mentioned in the workshop from previous sociology and statistic classes so it did help to note surveying is a widely used form of methodology in the social science field. As far as the surveys, I didn't find an issue of retrieving participants for the surveys even though I need to get surveys for both COMM 151i and COMM 156i. To elicit participation, i made a shout out on Twitter for anyone who was interested to participate in taking the survey. I don't have a lot of friends on Twitter but I got a good fair amount of people that wanted to take part. I was able to get completed surveys in a timely fashion and the results from them did somewhat differ in responses. It will be interesting for our groups to come together with our findings stemming from the surveys...

JT Martin said

at 10:11 pm on Oct 5, 2011

Very fun workshop. All of my friends are into social networking so they were actually willing to participate. Some of the scales seem a little messed up because I dont think anyone would be on the computer for 6+ hours a day. No one used the computer for more than an hour a day in my surveys but they could have been lying about that statistic. Overall I think that people are less interested in taking a survey than being interviewed because surveys don't take any face to face interaction and I think you get less honesty and information from people writing on a piece of paper. People also seemed less enthusiastic about answering the short answer questions than they did about filling out the likert scale questions.

valentina berry said

at 10:32 pm on Oct 5, 2011

I liked this workshop, thought it was fun and easy. Helpful reminders were incorporated that we can all benefit from. Easy things like how we should word our questions and what to include in the questions so that we get simple answers that are helpful. I like the idea of surveys because its easy answers right away, however for my project we chose not to use the survey method. I think that sometimes people will see surveys as a nuisance and not really be truthful on the answers, where as interviewing you get their face to face time and can really elaborate and show that you care for what they are saying. Although I am not going to use surveys I still think this was a great workshop and it opened my eyes to new things for the future if I were to use surveys.

Holly said

at 11:57 pm on Oct 5, 2011

I liked this workshop because I never knew much about surveys. I never knew the "margin of error" that is present in statistics would be applicable to surveys (then again, I am not much of a statistician). I am nervous about coding the results, but I recognize that I need to do this in order to understand coding better. I am always so intimidated by quantities (hence taking qualitative methods!). I think that in the long run, it will help me code data, which (as you mentioned before) can be helpful for future careers.

Jacquelene said

at 8:43 am on Oct 6, 2011

This workshop was helpful because it basically was like getting tips on how to design your questions and the possible problems with surveys.I found it helpful to learn about Busha and Harter's list of 10 hints when designing questions for the survey, and the margin of error. In terms of surveys vs. interviewing, I think interviewing may prove to be more honest and in depth responses because you have the face-to-face factor going for you. Depending on the type of data you're looking for, in terms of in-depth or generalization, I would still have to say that interviews seem more appealing and fun to conduct instead of surveys.

Chloe Chandler said

at 9:52 am on Oct 6, 2011

I found this workshop to be very informative in not only the information it provided, but also in warning you of the problems that may arise. When I first read that most people, even friends, are usually reluctant and don't want to do a quick survey I thought "nah not me, my friends will be cool with it." The moment I printed out my survey worksheets and asked a few of my friends to do it, they instantly went silent. I had to literally reassure them that it was quick and kind of fun. After pretty much forcing them to do it and guilt tripping them saying they would mess up my grade if they didn't, they finally sat down and did them. It's sad how lazy and unwilling people are to take a few moments out of their day to do something quick and kind of fun. I personally enjoyed reading the surveys and finding out how my friends viewed facebook and the privacy issues involved.

matt.collins209@... said

at 9:56 am on Oct 6, 2011

This was a very helpful workshop even though the coding of the results will be time consuming. I like how you have organized the schedule of the workshops to align with our projects, it has been very beneficial thus far. These surveys were very interesting to use and also were pretty fun. Surveys is not one of my groups methods, but it is still useful information that might help me on another project at some point. I thought it was clever to give a reward for the people that took the survey, gladly the people I asked were very easy to work with and didn't need to be bribed to help me out. Anyways, good work shop!

Evan said

at 11:36 am on Oct 6, 2011

i thought this was an interesting workshop that had alot of valuable information. I thought the best part of this work shop was the detail you put into it about the types of questions that should be asked in a survey. asking the right kind of questions could make a survey a soild piece of information you can gather for your research. I also thought the question design was a important part of this workshop. Making questions clear is important because you do not want to confuse the people taking the survey, and you want to make sure you gather the right information. Overall i thought this was a great workshop that i will be using to refernce any survey i make.

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